What contractor leads actually cost in San Diego.
Every figure here is sourced or refused — no invented per-lead ranges. Here is what the common channels cost a San Diego contractor, and how a flat permit feed compares.
By Chad Vasquez · Groundwork, a Prompt Flow LLC company · updated 2026-08-13
Angi and Thumbtack bill you per lead.
On a per-lead marketplace your busiest month is your most expensive one, because the bill follows the work. Angi's own annual filing works out to about $401 a month per active pro on lead fees alone — nearer $618 counting everything Angi's US business earns per pro — which is about $29.07 an Angi lead. Thumbtack publishes no rate card and prices dynamically, so any per-lead number we printed for them would be invented, and we will not.
Angi figures here are our own arithmetic on Angi Inc's annual filing (Form 10-K for the year ended 31 December 2025), not prices Angi quotes — Angi publishes no rate card. US Lead revenue $587.05M ÷ 20,195,000 Leads = $29.07 a lead; ÷ 122,000 average monthly active pros = about $401 a month per pro on leads, $618 counting all of Angi's US revenue per pro. BBB complaint counts read 12 August 2026.
Most feeds sell you the contractor, not the job.
Permit-data products range from around $89 to several hundred dollars a month, and most of them hand you the contractor of record — the company that already won the work — which is useful to a supplier but not to a contractor looking for their own next job. This feed is $39 a month, flat, and it sells the opposite: San Diego jobs where an individual filed the permit and no contractor is named on it. See the full contrast on PermitGrab and Permit Ledger.
A month here costs about what one Angi lead costs.
Angi & Thumbtack
- The average Angi pro pays about $401 a month in lead fees alone — nearer $618 all in
- That works out at $29.07 an Angi lead. Neither company publishes a rate card
- Billed per lead, so your busiest month is your most expensive one
- It is a form fill: 1,879 BBB complaints against Angi Inc in three years, 921 against Thumbtack
Groundwork
- $39/mo flat — under a tenth of that $401, and it does not move when the week is busy
- No per-lead charge, no membership fee, no contract
- Every qualifying job for your trade and region — you decide which are worth bidding
- It is a building permit with no contractor named on it — filed, dated and verifiable by number
Angi figures here are our own arithmetic on Angi Inc's annual filing (Form 10-K for the year ended 31 December 2025), not prices Angi quotes — Angi publishes no rate card. US Lead revenue $587.05M ÷ 20,195,000 Leads = $29.07 a lead; ÷ 122,000 average monthly active pros = about $401 a month per pro on leads, $618 counting all of Angi's US revenue per pro. BBB complaint counts read 12 August 2026.
Try it free — 3 real leads every Monday
The same owner-pulled permits paying subscribers get, three per week, free. No card, no call, unsubscribe in one click. See the quality, then decide.
Chad Vasquez · Groundwork, a Prompt Flow LLC company · San Diego, CA
(760) 464-5105 · chad@promptflowbusiness.com
A small San Diego operation, not a lead-gen call centre. Day job's a fireman; this is the side business. You can phone the number above and I will pick up. Cancel anytime in one click — no retention script, no website upsell. Billing is Stripe; the Monday email goes out through Resend.